Iconic Grammy Award-winning singer, songwriter, actress, and philanthropist Mary J. Blige has been one of the most defining voices of the contemporary music era. Beyond was approached leading up to the King & Queen of Hearts European tour to capture her legendary performances and translate that documentation into a transformative digital strategy. In addition to revamping her web presence to accommodate a visually dominant aesthetic, we developed a social strategy that would endear her existing fans as well as attract a new, younger audience to her music.